Now, more than ever, today’s consumers are making purchase decisions and employees are choosing employers based on a brand’s public image and where it outwardly stands on purpose. This starts with building and activating against strategies and policies that go further than trainings and into tactical and impactful ways of engaging stakeholders both inside and outside of an organization. Instead, we need inclusive, commerce-side representation at every level of enterprise. In turn, the true action we require reaches beyond vague leadership appointments and earmarked research budgets. And, while many brands and businesses stepped up with ambitious commitments following George Floyd’s death, ensuring follow-through begins with a deep understanding of what plagues those industries broadly and the Black people within them specifically. Within advertising and media, we saw a mobilization from 600 & Rising, a collective of 600+ employees advocating for the advancement of Black talent, more inclusive industry practices and more representation in leadership. In 2020, a year filled with pivotal shifts in culture – including the extreme democratization of content – individuals of influence responded in new places, like corporate America, with concerted noise to demand meaningful action. The very message Nas conveys in “One Mic” is a powerful statement about being heard and taken seriously. In kind, we later saw publications like The Source and Vibe magazines arrive in the late 1980s and early 1990s to amplify black social commentary through hip hop.įor Black folks, so much change seems to start with being able to get the masses to listen – and not just to peaceful soliloquies of circumstance, but also to mighty proclamations of position and need. ![]() ![]() Well before the killing of Trayvon Martin in 2012, a handful of media outlets like Black Enterprise, Essence and BET sprouted up in the 1970s and early 1980s in response to the injustices of the Civil Rights era to create a channel for public, collective expression and to empower Black communities. ![]() More specifically, the past has proven that a group of protesters in Sanford, Florida, can kickstart a movement like Black Lives Matter, which would amplify the whimpers of an underrepresented community, give voice to the fallen and extend its arms to all who believe in its rallying cry and are willing to support its message. However, the past has taught us that lasting change is often best affected at scale by momentum that is harnessed, leveraged to assemble and breaks through established boundaries by those dedicated to the cause. In a way, how we as Americans, and especially as Black Americans, see and celebrate Black history is captured broadly in those lyrics.īlack history is deep, angsty and often relegated to a chapter in a textbook, a streaming service category, or a month in the year – each fighting to represent something much bigger, hoping to convince the masses it’s loud and important enough to exist alone.
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